Credibility is critical

You can get a lot of mileage out of one Reuters story:

Aly Colon, ethics group leader at the Poynter Institute for Media Studies, said if that is the case, CBS News may have crossed the line.

"Credibility is critical to journalism and anything that a journalist does that raises questions ... about the integrity of the process undermines or potentially undermines the credibility of the report or the integrity of journalist bringing the report," Colon said.

Excuse me Mr. Credibility but Dan Rather has been a big time Democratic fund raiser for quite some time.

Funny none of the ethics people noticed it until now. The system is corrupt. Top to bottom. Fortunately it will get cleaned relatively quickly now that the problem is evident. There is real money at stake.

On the internet the cost of advertising is going down and the effectiveness is going up because the audiences are calibrated almost in real time. Content and advertising are automatically intertwined.