Wednesday, October 31, 2007

Going Against The Grain

Gillette is launching a sales campaign in the Arabian Peninsula to push its Fusion Power Razor.

'Gillette Fusion is more than just a next generation shaving brand, it's the future of shaving,' said Ahmed El Mahdy, Gillette Brand Manager, P&G Arabian Peninsula. 'Gillette Fusion extends our rich history of innovation. It's a breakthrough platform that will continue to drive our category leadership.'
Well, he seems sold, but isn't this kind of like selling snow to Eskimos? How many of those folks shave?

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