Bill Bradley is having a few words about the Obama vs McCain Campaigns and thinks because McCain is not getting much Shrinking Media attention for his campaign videos that McCain is losing the fight.
And naturally the conventional media doesn’t link to the ad … Doh!Except 45% of the public get their information from the internet. And it doesn’t cost McCain a nickel to get his message played. All he has to do is make an ad. If his team is good it might cost $1K a second. $30,000 for a 30 second message. He is cranking through 2 or 3 of them a day. That is about 10% of his daily budget. The rest can be spent on ad buys for the videos that work.
The Obama team doesn’t get a YouTube campaign. Obama is still Web 1.0. McCain is Web 2.0. Obama needs to get some young people on his team to explain it to him. McCain is running a 10 Mbaud campaign. Obama is running a 56K baud campaign. That is a 20X bandwidth advantage.
The McCain team has responses out in hours. Obama is taking days. In the words of fighter pilot Boyd - McCain is inside his OODA loop. If you read Boyd - lots of stuff on the www - you will understand McCain’s campaign. Obama is not responding fast enough. It gives McCain an “unfair” advantage.
Take my blogging at Classical Values. I have 2 or 3 McCain videos to choose from every day. He puts them out, sees what sticks, and hammers that message until it gets stale and then he is off in another direction. All he has to do to gauge his effectiveness is watch the hit counters at YouTube. Much cheaper than poling or focus groups. And faster.
Cross Posted at Classical Values