Thursday, August 07, 2008

John McCain YouTube Hero

It seems that in the last two weeks John McCain has taken the lead in YouTube hits.

Paris Hilton may think John McCain is just a “wrinkly white-haired guy,” but the Republican presidential candidate apparently has figured out the younger generation just fine. Over the past two weeks, his “celebrity” attacks have stomped Democratic presidential opponent Sen. Barack Obama in YouTube hits.

Mr. McCain has pumped out a series of brutal yet entertaining attack ads and Web videos mocking the press and Mr. Obama, and the combination of wit and insult has pushed his YouTube channel to the sixth most watched on the site this week. Mr. McCain has beat Mr. Obama's channel for seven straight days and 11 of the past 14 days, in a signal he intends to compete for the YouTube vote.

That is a giant reversal. Mr. Obama had been quadrupling Mr. McCain's YouTube views and beat him every day since February, according to TubeMogul, which tracks online video viewing.

“I want to know who he hired. They went from recycling their TV ads to like putting out these witty shorts,” said David Burch, marketing manager for TubeMogul.
Wretchard at The Belmont Club thinks McCain was laying low until Obama defined himself in a way that defied a reversal. The One. If Obama is no longer The One then his followers come to their senses. What happens when followers find their god has feet of clay? They destroy the idol. This will be very interesting to watch. And ugly.

Cross Posted at Classical Values


Hoots said...

Gods, idols, images, views, positions, celebrities, hits, wits, insults... form over substance.

What became of content? Just asking.

When Paris Hilton has to tell the Senate what to do we're in deeper trouble than I thought.

M. Simon said...


You left out tits. :-)

In any case the Republican plan is the Paris plan with some stupidities added.