Going Against The Grain

Gillette is launching a sales campaign in the Arabian Peninsula to push its Fusion Power Razor.

'Gillette Fusion is more than just a next generation shaving brand, it's the future of shaving,' said Ahmed El Mahdy, Gillette Brand Manager, P&G Arabian Peninsula. 'Gillette Fusion extends our rich history of innovation. It's a breakthrough platform that will continue to drive our category leadership.'

Well, he seems sold, but isn't this kind of like selling snow to Eskimos? How many of those folks shave?