A polar bear managed to get on one of the last ice floes floating in the Arctic sea. Due to global warming the natural environment of the polar bear in the Arctic has changed a lot. The Arctic sea has much less ice than it had some years ago. (This images is a photoshop design. Polarbear, ice floe, ocean and sky are real, they were just not together in the way they are now)Well what better way to advertise something that may or may not be happening than to use a photo of something that definitely did not happen?
Also from iStockphoto is the same photo shop with a penguin. If that ice brick the penguin is floating on melts the penguin, like the bear, will have to swim for its life. What? Penguins and polar bears swim for a living? Oh! Never mind.